Who owns Tech Deck?

Introduction to Tech Deck

Welcome to the dynamic world of Tech Deck, where miniature skateboards meet the tech-savvy realm! If you’ve ever found yourself captivated by the skillful tricks and flips performed on tiny finger-sized boards, then you’re no stranger to the phenomenon that is Tech Deck. These mini skateboards have taken playtime to a new level, allowing enthusiasts of all ages to experience the thrill of skating right at their fingertips.

But have you ever wondered who exactly owns this innovative brand? In this blog post, we’ll uncover the fascinating history behind Deck and reveal its current owner. So grab your virtual helmet and get ready for an exhilarating ride through time as we explore who holds the reigns of this popular toy sensation. Let’s dive in!

The History of Tech Deck

The iconic fingerboard brand that has captured the imagination of skateboard enthusiasts worldwide, has a fascinating history. It all began in the late 1990s when two friends, Mike Song, and Donald Sorenson, had a brilliant idea to bring skateboarding to our fingertips.

Inspired by their love for skateboarding, they created miniature versions of popular skateboard brands. These tiny boards featured authentic graphics and included trucks and wheels that could be assembled just like their full-sized counterparts. The concept quickly caught on with kids and adults alike, eager to practice tricks anytime, anywhere.

As Tech Deck gained popularity, it attracted the attention of larger companies looking to tap into this burgeoning market. In 2001, Mattel Inc., known for its wide range of toys, including Barbie and Hot Wheels, acquired Tech Deck. This acquisition provided Tech Deck with increased resources and distribution channels necessary for further growth.

Under Mattel’s ownership, It continued to innovate by introducing new features such as realistic grip tape and interchangeable parts. They also expanded their product line beyond fingerboards to include ramps, rails, and other accessories essential for creating epic skate parks in miniature form.

In recent years, Spin Master Corp., a leading global toy company responsible for popular brands like Hatchimals and Paw Patrol, took over ownership of It from Mattel Inc. With Spin Master’s expertise in toy manufacturing and marketing strategies geared towards reaching today’s tech-savvy generation, it is no surprise that they saw immense potential in Tech Deck.

While there may have been various reasons behind the original owners’ decision to sell Tech – from wanting financial stability to seeking new opportunities – it seems clear that Mike Song and Donald Sorenson left an enduring legacy in fingerboarding.

So, what does Spin Master plan to do with this beloved brand? Only time will tell how they continue shaping its future while staying true to its roots. But one thing is for sure:

The current owner of Tech Deck

The current owner of It is Spin Master, a Canadian toy and entertainment company. Their acquisition of Tech Deck in 2016 marked an exciting new chapter for the brand. With Spin Master’s extensive experience in the toy industry, there were high hopes for what they could bring to Tech Deck.

Since acquiring Tech Deck, Spin Master has committed to revitalizing the brand and expanding its reach. They have introduced new product lines and collaborations, bringing fresh energy to the fingerboard community.

One notable collaboration was with professional skateboarder Tony Hawk, who became a brand ambassador for Tech Deck. This partnership helped promote the brand and added credibility and expertise from one of skateboarding’s biggest icons.

Spin Master has also utilized their marketing prowess to increase awareness of Tech Deck through social media campaigns, influencer partnerships, and events. By tapping into popular trends and engaging with their target audience online, they have reinvigorated interest in fingerboarding.

In addition to product expansion and marketing efforts, Spin Master has focused on improving it products’ overall quality and design. They have invested in research and development to create more realistic skateboard graphics, smoother wheels, and better grip tape options.

Through these initiatives, Spin Master aims to solidify it as the go-to brand for fingerboard enthusiasts worldwide. With their resources and dedication to innovation, it will be interesting to see how they continue shaping the future of this unique hobby.

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Why did the original owner sell Tech Deck?

This question has intrigued many fans and collectors of this iconic fingerboard brand. The story behind the sale is fascinating, filled with twists and turns.

It all started in the late 1990s when two friends, Greg Taylor and Ali Mehraban, had a vision to create miniature skateboards that could be manipulated with fingers. Their idea soon became a reality with the launch of Tech Deck in 1998.

The brand quickly gained popularity among skateboard enthusiasts and kids alike. With its realistic designs and authentic graphics, Tech Deck revolutionized the world of fingerboarding. It was no longer just a toy but a way for people to express their love for skateboarding on a smaller scale.

As Tech Deck grew in popularity, so did its business potential. In 2004, Taylor and Mehraban decided to sell their beloved creation to Spin Master Ltd., a global entertainment company based in Canada. The decision to sell was not easy for them, but they believed that partnering with Spin Master would help take Tech Deck to new heights.

With Spin Master’s resources and reach, they expanded distribution globally and introduced innovative features such as interchangeable wheels and trucks. However, some fans wondered if selling out meant losing touch with what made Tech Deck special in the first place.

While we may never know all the details behind why Taylor and Mehraban sold their brainchild, it’s clear that they had big dreams for its future success. Perhaps they felt partnering with Spin Master was necessary to achieve those goals, or they wanted more time to focus on other ventures.

Regardless of their reasons, there’s no denying that Tech Deck continues to thrive under its current ownership. The brand remains popular worldwide among young skaters honing their skills on actual boards and dedicated fingerboarders who appreciate the artistry involved in these mini replicas.

In the end, the original owner’s decision to sell Tech Deck opened up a new

What does the current owner plan to do with Tech Deck?

Tech Deck, the beloved fingerboard brand that has captured the imaginations of skaters and toy enthusiasts alike, has recently changed hands. With a rich history and loyal fanbase, many are curious about what the current owner plans to do with this iconic brand.

Under new ownership, Tech Deck is poised for an exciting future. The current owner recognizes this brand’s immense value and potential and is committed to building upon its legacy. They have expressed a deep appreciation for the passion and creativity that Tech Deck inspires in its fans.

One thing is sure: Innovation will be at the forefront of their plans. The new owner intends to leverage technology advancements to enhance the Tech Deck experience further. Fans can expect cutting-edge features, improved materials, and enhanced designs that push boundaries like never before.

Additionally, there’s an emphasis on expanding into new markets worldwide. The current owner understands that Tech Deck’s appeal stretches far beyond North America and aims to bring this unique toy sensation to as many people as possible. This global expansion strategy promises exciting opportunities for collaboration with international skateboarding communities.

Furthermore, community engagement will play a vital role in the future. The new owner plans to foster connections with fans through social media campaigns, events, and collaborations with professional skateboarders. They aim to create an inclusive environment where everyone feels part of the Tech Deck family.

In conclusion (with no concluding statement), it’s clear that Tech Deck is set for an exhilarating chapter in its history under its current owner. With a commitment to innovation, global expansion efforts, and community engagement initiatives, this beloved fingerboard brand will undoubtedly continue capturing hearts worldwide for years to come.


In this article, we delved into the world of Tech Deck, a popular fingerboard toy that has captured the imagination of skateboard enthusiasts all over the world. We explored its history and discovered how it became a phenomenon in the early 2000s.

Tech Deck was initially owned by Spin Master, who acquired it from its creator, Cameron Fox Bryant. However, in recent years, ownership of Tech Deck has changed hands. In 2017, Spin Master sold Tech Deck to Dwindle Distribution.

While we can only speculate why Spin Master decided to sell Tech Deck, they likely wanted to focus their resources on other projects or felt Dwindle Distribution would be better equipped to take the brand forward.

As for Dwindle Distribution’s plans for Tech Deck, they have expressed their commitment to continuing their legacy as an iconic brand in the fingerboard community. They aim to innovate further and expand the range of products available while staying true to what makes Tech Deck special.

With new ownership comes new possibilities for growth and development. Whether you’re a seasoned fingerboarder or looking to relive your childhood memories with these miniature skateboards, there’s no doubt that exciting things are in store for Tech Deck under its current owner.

So dust off your collection of tiny skateboards and get ready for more tricks and flips because Tech Deck is here to stay!

Remember – keep shredding those mini ramps and embracing your inner skater spirit!

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